Native Apps have been the big dogs in the mobile media world for the last decade. Our phones and tablets are bound to one of the app stores like Google Play, The Apple Store, or The Windows Store to power our devices with the latest tech. These all-powerful app stores delivered Native Apps to users.
Progressive Web Apps (PWAs) threaten to cut the cords that bind your devices to one of the app stores. PWAs offer a rich mobile experience with the power of the internet, and you can access the app by visiting its web address (URL). No more app store downloads to access the app, no more updates, and, most importantly, PWAs reduce storage use on your device.
PWAs began to emerge in 2018 and have not completely grown into their full potential, but many significant players, including Microsoft, Facebook, Twitter, and others, are moving to PWA platforms.
According to research firm Gartner, PWAs will replace 50% of general-purpose consumer-facing native apps by 2020.
Progressive Web Apps are powerful, easier to access, and offer most of the features available through Native Apps.
The most important features of web apps are that they
function like a website in that they are searchable by search engines, native apps are not. They are app store dependent.
can be viewed on a desktop or laptop like a traditional website as well as function like a native app with an engaging mobile experience.
Your PWA does not have to undergo an extensive review by Google or Apple only to face rejection for admission to the app store. Deploy your web app through a unique https://www.yourdomain.com. Once the end-user visits the domain, they will be prompted to accept notifications and to save the web app icon to the home screen for native app-like access.
Once accepted by the end-user, the app owner can then send push notifications and SMS messages to the subscriber.
PWAs check most of the boxes that Native Apps check, and offer many benefits that they don’t.