Business Cards are the most one of the most affordable and can be the most effective prospecting tool in your arsenal. Here are a few keys that will help you maximize your
business card as an advertising tool:
Business cards should cause potential customers to ask you to talk about your business, use bullet points to spark conversation about your product or service as a solution.
Make your cards visually appealing, use full color cards that are professionally designed and printed.
3.) Use both sides of your card to share information about your business and the services you provide to your customers and don’t forget your contact information.
Use the 3-foot rule for business card distribution. If you purchase 3,000 business cards for $80.00, then each card costs less than 3 cents. Give a card to every adult who gets within 3 feet of you.
Begin by asking a question, “Excuse me, have you heard of “Name of Your Business”? If they say “Yes”, then hand them a card and say, “Great, I’m “Insert Your Name” and if I can ever help you with, “name your service or product” please let me know.”
If they respond to your question with, “No”, then hand them a card and say,
“Great, I’m “Insert Your Name” and if I can ever help you with, “name your service or product” please let me know.”
Finally, you are your best advertisement. People have to be sold on you and your ability to deliver what they want, when they want it and how they want it, with the least amount of hassle. Once you have helped a customer get what they want, now ask them for the names and phone numbers of people they believe would benefit from your product or service. In this way, you create your own word of mouth advertising chain reaction.
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